Brand Marketing Manager

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world - together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

Ford Performance is looking for an enthusiastic, talented professional to join their motorsports general management group. You will partner cross-functionally and with key external partners to build the Ford Performance business and brand. You will serve as a thought partner to Ford Performance leadership and key stakeholders – identifying new revenue streams, strengthening community engagement, and managing key strategic partnerships. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration.

You'll have...

• Bachelor’s degree in marketing, business, or related field
• 10+ years of work experience in the field of marketing
• Moderate travel will be required
• Weekend and/or evening hours expected
• Practical knowledge in brand identity
• Strong presentation skills

Even better, you may have...

• 7+ years of experience in a brand management role
• Motorsports experience is a plus
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
• Innovative thinking and ability to think strategically
• Passion for Ford Performance and what it represents to the company

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

2024 New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

What you'll do...

• Develop and implement brand strategies that promote Ford Performance brand growth and expansion, while aligning to strategic priorities of the business
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to support programs that leverage Ford Performance partnerships
• Assist with oversight and partnership responsibilities, related to the Ford Performance Racing School, including implementation of new owner programs
• Oversee motorsports Design Architecture/Graphic Standards/Livery process, to ensure a modern and robust brand standard
• Own the Ford Performance point of view on matters related to the motorsports brand identity within Ford Motor Company
• Lead development of organic social media campaigns by overseeing day-to-day management of Ford Performance social communities (Facebook, Twitter, Instagram, TikTok, YouTube)
• Adhere to overarching comms and social strategies, as well as established tone of voice while managing social communities
• Communicate the success of social and digital successes through analytics and metric reports, including recommendations for continuous improvement
• Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations with partners/teams
• Identify research needs, conduct motorsports benchmarking, and review large portions of data to provide POV’s on current and future Ford Performance programs
• Exhibit a creative mindset to view motorsports through the eyes of the consumer
• Dedicated to growing Ford Performance lifestyle and aspirational product and merchandise offerings, in cooperation with Global Licensing
• Oversee the Ford Performance Customer Tech Line
• Develop ways to expand on the Ford Performance’s brand image and goodwill
• Prepare presentations on program initiatives, relevant to position, to be shared with Executive Leadership team (all the way up to company CEO)