Social Media Lead

About RFK Racing

RFK Racing, in its 39th season in 2026, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988, and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass 300 wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content, and experiential marketing campaigns.

RFK Racing is seeking a Social Media Lead to join our dynamic team. The ideal candidate will work in tandem with the Head of Digital to manage RFK Racing’s day-to-day presence across all social media profiles spanning a variety of platforms, including Chris Buescher’s channels and content for Ryan Preece. The ideal candidate is a creative and savvy storyteller with an instinct for real-time trends, meme culture, and authentic fan engagement. Motorsports experience is a plus.

Key Responsibilities:

• Create timely, trend-driven content (memes, graphics, quick-turn video clips)
• Execute RFK’s voice, tone, and content strategy across platforms
• Help manage the day-to-day content calendar and schedule posts
• Support partner requests and brand initiatives
• Collaborate with video and content producers on ideation for short and long-form content needs
• Travel as needed on race weekends for on-site content capture and execution
• Assist in video/photo shoots, content ideation, and social-led sales opportunities
• Foster community engagement by replying to fans and interacting across team and driver accounts
• Manage external graphics resource to ensure creative briefs align with needs and ensure graphics are delivered each week
• Assist Communications team with driver movement and other duties as needed on race weekends
• Continually work to stay up-to-date on shifting trends and ways to drive engagement in the digital space

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field
• 3-5 years experience working in social media, servicing a variety of platforms
• Creativity with a strong eye for trends and design
• Content creation skills, including photography, videography, photo/video editing, and graphic design
• Familiarity with social media management and analytical tools
• Ability to pivot as needs of business shift
• Ability to collaborate with the broader team, work odd hours and travel on weekends
• Motorsports, reputation management, and influencer marketing experience a plus