Vice President Events & Hospitality

About RFK Racing

RFK Racing, in its 39th season in 2026, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988, and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass 300 wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content, and experiential marketing campaigns.

RFK Racing is seeing a Vice President Events & Hospitality to join our dynamic team. The ideal candidate is both a hospitality operator and a business builder, someone who can execute at a high level while identifying opportunities to expand events into a meaningful revenue stream. The Vice President of Events & Hospitality will lead the strategy, execution, and growth of RFK Racing’s events and hospitality platform. This role is responsible for delivering best-in-class experiences for partners, guests, and stakeholders across all in-house events, NASCAR race weekends, and corporate activations. In addition to overseeing day-to-day hospitality operations, this leader will build and scale a revenue-generating events business that leverages RFK Racing’s brand, assets, and facilities to create premium experiences for partners and fans.

Key Responsibilities

• Develop and lead the overall strategy for RFK Racing’s events and hospitality programs.
• Create a premium guest experience that reflects the RFK Racing brand and strengthens partner relationships.
• Identify new opportunities to expand the organization’s events platform into a scalable revenue-driving business.
• Establish standards, processes, and best practices across all hospitality touchpoints.
• Oversee all race weekend hospitality operations, including partner suites, VIP guests, and hosted experiences.
• Manage the planning and execution of at-track events, including credentialing, catering, and guest programming.
• Ensure seamless coordination with NASCAR, track contacts, and internal teams.
• Lead the delivery of memorable experiences that deepen partner engagement and loyalty.
• Lead the planning and execution of all corporate and partner events including:
• Sponsor activations
• VIP experiences
• Team celebrations and milestone events
• Team events such as Fan Day and Week of Service, etc.
• Offsite partner gatherings
• Community and industry events
• Collaborate with marketing, partnerships, and communications teams to maximize brand impact and partner value.
• Oversee all hosted events at RFK Racing’s facilities including partner meetings, tours, launches, and special experiences.
• Ensure facilities are optimized to support high-quality events and hospitality experiences.
• Develop and grow an events business that generates incremental revenue for the organization.
• Create event offerings that leverage RFK Racing’s brand and on-site locations such as the museum and shop, as well as opportunities at-track.
• Build and lead a high-performing events and hospitality team.
• Oversee budgets, vendor relationships, and operational planning across all events.
• Manage relationships with hospitality vendors, caterers, venues, and experience partners.
• Ensure consistent operational excellence across every event touchpoint.

Qualifications

• 10+ years of experience in events, hospitality, sports marketing, or experiential marketing.
• Proven experience managing high-profile events and VIP hospitality programs.
• Demonstrated ability to develop and grow revenue-generating event platforms.
• Strong leadership and team management experience.
• Exceptional organizational and operational planning skills.
• Experience working in sports, entertainment, or live events environments preferred.
• Ability to travel frequently and work race weekends (60%)