DRR USA Summer Marketing & Content Intern

Company Overview DRR USA is a powersports manufacturer specializing in youth ATVs, electric ATVs, UTVs, and electric motorcycles. Since 2000, DRR has built a reputation in racing, off-road recreation, and electric vehicle innovation. DRR products are used by riders, racers, families, and adventure operators across the United States and internationally.

Overview We are seeking an energetic and detail-oriented Summer Marketing & Content Intern to join our dynamic team. This paid internship offers a fantastic opportunity to gain hands-on experience in digital marketing, content creation, and social media management within a fast-paced environment dedicated to exciting power sports products. the ideal summer intern should focus on content creation, rider/community engagement, social media growth, short-form video, and brand storytelling This internship is ideal for someone passionate about motorsports, racing culture, social media, photography/video, and content creation. The ideal candidate understands Instagram Reels, TikTok-style video, Facebook engagement, motorsports culture, and how to create content that feels real — not corporate. This role is heavily focused on:

• Social media content creation

• Rider/athlete storytelling

• Short-form video production

• Event and race coverage

• Community engagement

• Brand growth through authentic content Key ResponsibilitiesSocial Media Content Creation

• Capture photo and video content at:

• Race events

• Test ride events

• Dealer visits

• Demo days

• Open houses

• Product showcases

• Create Instagram Reels, Facebook videos, Shorts, and TikTok-style clips

• Film machines in motion, rider POV footage, obstacle courses, riding action, and behind-the-scenes content

• Edit short-form videos optimized for engagement and reach

• Assist in maintaining a consistent content calendar Rider & Community Engagement

• Help manage and expand DRR’s rider ambassador/community program

• Coordinate with sponsored riders and racers for content submissions

• Repost and organize rider-generated content

• Conduct rider spotlights and race weekend recaps

• Gather testimonials and customer stories Content Strategy Support

• Help identify high-performing content trends within motorsports and powersports

• Research hashtags and audience targeting strategies

• Assist in improving post captions, calls-to-action, and engagement strategies

• Track performance metrics including:

• Likes

• Shares

• Comments

• Reel reach

• Follower growth

• Video views Event & Brand Support

• Assist at trade shows, races, dealer events, and DRR demo days

• Help organize promotional materials and event media coverage

• Capture live event content for real-time posting Video & Media Organization

• Organize media files and rider content libraries

• Maintain folders of race footage, testimonials, photos, and clips

• Assist with content planning for future campaigns Preferred Skills & QualificationsRequired

• Passion for motorsports, powersports, ATVs, motorcycles, racing, or off-road culture

• Familiarity with Instagram, Facebook, TikTok, and YouTube Shorts

• Comfortable using smartphones and cameras for content capture

• Strong communication and organizational skills

• Ability to work weekends during race/events when needed

• Creative mindset with strong attention to detail Preferred

• Experience with:

• CapCut

• Canva

• Adobe Premiere Pro

• Final Cut Pro

• Photoshop

• Photography or videography experience

• Experience running social media accounts

• Understanding of motorsports or racing culture

• Experience shooting action sports content What You’ll Learn

• Real-world brand marketing strategy

• Social media growth techniques

• Event marketing

• Short-form video production

• Rider sponsorship and ambassador management

• Motorsports branding

• Content performance analytics

• Product marketing in the EV and powersports industries Ideal Candidate The ideal intern is:

• Energetic and creative

• Comfortable around motorsports environments

• Self-motivated

• Willing to travel locally for events

• Excited to help build a growing brand

• Interested in storytelling through racing and rider culture Internship Benefits

• Hands-on marketing experience with a national powersports brand

• Access to races, events, and product demos

• Networking opportuni