Communications & Social Media Manager – Trans Am Series

The Trans Am Series is seeking an integrated Communications, PR, & Social Media Manager to join our growing team. The ideal candidate leads the day-to-day execution of communications, social media marketing, and public relations efforts for the Trans Am Series and its partners. This role serves as a central connector between the Series and its stakeholders, ensuring consistent messaging, coordinated execution, and maximum visibility across earned, owned, and shared channels. This individual works hand-in-hand with series leadership, account management, social/digital, and marketing teams to develop and activate a best-in-class comprehensive communications platform.

Key Responsibilities

• Serve as designated primary media contact for the Trans Am Series and their assigned teams and drivers.
• Collaborate closely with the Social & Digital team to support, create, and populate social media platforms designed to increase engagement, followers, brand awareness, and visibility.
• Communicate and distribute approved schedules, announcements, and updates during race weekends.
• Create and distribute weekly race advances and post-race recaps to media and partner distribution lists.
• Develop, coordinate, and execute weekly media pitches to maximize exposure for team, driver, and partner initiatives; curate and organize scheduled media, industry, and partner appearances for Trans Am Series principals.
• Maintain strong working relationships with media, industry stakeholders, league personnel, competitors, and internal teams.
• Serve as primary at-track communications contact for the Trans Am Series.
• Assist in management of victory lane protocol and post-race media obligations.
• Continuously keep management informed of relevant developments, storylines, and emerging issues during race events.
• Create compelling story angles, experiences, and narratives that elevate partner platforms and series visibility.
• Support and help create series-focused social communication from the racetrack, ensuring alignment with broader communications narratives and real-time responsiveness. This role also supports social execution throughout the weekend.
• Support the planning and execution of integrated partner activations across media and social channels.
• Ensure partner deliverables align with approved messaging, timing, and brand standards; help translate partner objectives into effective communications and engagement moments.
• Collectively archive and track all media coverage, articles, stories, videos, and relevant content for assigned teams and drivers.
• Support integrated reporting that reflects both earned media impact and social/digital amplification.

Qualifications:

• Bachelor’s degree from an accredited college or university
• 3-5 years of experience in communications
• Deep understanding of social media platforms and how best to maximize communications and effective storytelling through them
• Ability to manage multiple relationships and logistics across simultaneous activities during race weekends and the off-season
• Strong written and verbal communication skills
• Personable, professional demeanor with comfort engaging media, partners, drivers, and league personnel
• Excellent time management, organizational, and customer service skills
• Self-motivated, collaborative, and solutions-oriented mindset
• Willingness and ability to travel as required (up to 60%)
• Understanding of racing and motorsports a plus
• High energy and flexibility to work evenings, weekends, and long race weekends