Senior Manager, Lifecycle Marketing

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Senior Manager, Lifecycle Marketing based in our Charlotte, North Carolina office. The Senior Manager, Lifecycle Marketing is responsible for the strategy, execution, testing and reporting of marketing campaigns ac ross email, SMS, app/push notifications, direct mail, and other relevant lifecycle marketing channels. The Senior Manager, as part of the Lifecycle Marketing team, creates, executes, and optimizes direct-to-consumer marketing campaigns that drive fan engagement, conversions, and customer lifetime value. Duties include but are not limited to: Partner with internal teams to define lifecycle marketing strategies for NASCAR events that drive ticket sales revenue. Execute, test, and report on omni-channel lifecycle marketing campaigns, with a primary focus on 1:1 owned and operated channels (e.g., email, SMS) to 1st party audiences. Build and maintain strong collaborative relationships with league and track teams to collect campaign inputs, improve operational efficiencies, and share results. Build reports and establish a regular cadence for analyzing data, developing hypotheses, and making data-driven decisions that inform test-and-learn initiatives, continuous optimization, and tactical prioritization. Lead lifecycle marketing campaign project management through a centralized marketing calendar and project management system. Keep stakeholders informed through integrated marketing planning meetings. Travel: 10%, including select weekends and events Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems. Required skills/experience: Bachelor's degree (B.A.) from four (4) year college or university Minimum of six (6) years of experience in direct-to-consumer lifecycle and/or digital channel marketing, or equivalent combination of education and experience. Experience with direct-to-consumer omni-channel marketing and email marketing required. Direct experience with a marketing automation tool, experience with Adobe Journey Optimizer preferred. Proficient in all company-provided software, Proficient in Microsoft Office Suite, specifically PowerPoint and Excel. Strong working knowledge of project management and communication tools (e.g. Adobe Workfront) required. Minimum of three (3) years of direct experience with a marketing automation tool, Adobe Journey Analytics experience preferred Strong written and verbal communication skills required, with an ability to earn trust with internal and external stakeholders. Strong working knowledge of B2C email and SMS best practices and lifecycle marketing strategies. Ability to analyze the effectiveness of lifecycle marketing channels, contextualize results against broader business performance, and make data-driven decisions. Excellent project management and organizational skills with high attention to detail. Ability to present concise and clear information on lifecycle campaign initiatives. Self-motivated, proactive, and passionate about sports and marketing. Apply Now! Learn more about this role and our team by applying at www.careers.nascar.com for consideration. We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status. Follow us on LinkedIn and X for future opportunities and company news. IF YOU ARE A CURRENT EMPLOYEE, PLEASE APPLY INTERNALLY THROUGH THE WORKDAY JOBS HUB For more information on working for NASCAR, including benefits, career development and our company values, visit NASCAR Careers We offer a wide range of career opportunities within our family of companies. We invite anyone who is interested in a career with us to sign in or create a candidate home account to set up job alerts and to be notified when more job opportunities that interest you become available. The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.