Integrated Communications Manager

About RFK Racing

RFK Racing, in its 39th season in 2026, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988, and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass 300 wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content, and experiential marketing campaigns.

RFK Racing is seeking an Integrated Communications Manager to join our dynamic team. The ideal candidate leads the day-to-day execution of communications, public relations, and social media marketing efforts for assigned RFK Racing teams, drivers, and partners. This role serves as a central connector between Communications and Social/Digital, ensuring consistent messaging, coordinated execution, and maximum visibility across earned, owned, and shared channels. This individual works hand-in-hand with account management, social/digital, and marketing teams to develop and activate best-in-class communications platforms — while contributing positively to RFK’s culture by demanding high standards, identifying solutions, and delivering work that reflects the caliber of our organization.

Key Responsibilities

• Serve as designated primary media contact for assigned teams and drivers.

• Manage all driver and team scheduling related to media requests, NASCAR obligations, and partner events.

• Coordinate assigned driver calendars, balancing media commitments, sponsor obligations, and team responsibilities; maintain and manage weekly schedules for assigned drivers

• Ensure adherence to approved schedules during race weekends and off-site commitments.

• Create and distribute weekly race advances and post-race recaps to media distribution lists.

• Accompany and support drivers at scheduled media, industry, and partner appearances.

• Maintain strong working relationships with media, NASCAR stakeholders, league personnel, and internal teams.

• Serve as primary at-track communications contact for assigned teams and drivers.

• Manage victory lane protocol and post-race media obligations.

• Continuously keep management informed of relevant developments, storylines, and emerging issues during race events.

• Support the communications team in any situation where RFK’s crisis communications plan is activated.

• Develop, coordinate, and execute weekly media pitches to maximize exposure for team, driver, and partner initiatives.

• Create compelling story angles, experiences, and narratives that elevate partner platforms and team visibility.

• Ensure pitches and messaging align with RFK Racing’s broader brand voice and communications strategy.

• Collaborate closely with the Social & Digital team to support social media platforms designed to increase engagement, followers, brand awareness, and visibility.

• Lead team-, driver-, and partner-focused social communication from the racetrack, ensuring alignment with broader communications narratives and real-time responsiveness. This role supports social execution — it does not replace the Social/Digital team.
• Support the planning and execution of integrated partner activations across media and social channels.
• Ensure partner deliverables align with approved messaging, timing, and brand standards.
• Help translate partner objectives into effective communications and engagement moments.
• Collectively archive and track all media coverage, articles, stories, videos, and relevant content for assigned teams and drivers.
• Work collaboratively with Marketing to collect, quantify, and deliver Quarterly and Year-End reporting elements for partners.
• Support integrated reporting that reflects both earned media impact and social/digital amplification.

Qualifications:

• Bachelor’s degree from an accredited college or university.

• 3-4 years experience in communications

• Ability to manage multiple relationships and logistics across simultaneous activities during race weekends and the off-season.

• Strong written and verbal communication skills.

• Personable, professional demeanor with comfort engaging media, partners, drivers, and league personnel.

• Excellent time management, organizational, and customer service skills.

• Ability to work independently, prioritize effectively, and meet tight deadlines under pressure.

• Self-motivated, collaborative, and solutions-oriented mindset.

• Willingness and ability to travel as required (up to 60%)

• High energy and flexibility to work evenings, weekends, holidays, and long race weekends.