Social Media Project Coordinator
Joe Gibbs Racing is seeking a dynamic, creative thinker to help grow the team’s presence and influence across the social media landscape, helping drive deeper, more meaningful connections with fans. This individual will be tasked with the development of engaging photographical, video, graphical, written, and other content. Working under the Director of Digital/Social, this person will ideate and create content for JGR, its drivers and occasionally its partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
(Other duties may be assigned).
• Capture and create innovative, entertaining and original content to accompany original copy across multiple platforms through use of DSLR camera and iPhone.
• Provide social coverage at events as needed (travel to +/- 80% of races).
• Capture/document weekly activities at shop and at-track, and have a vision for final output of consumable content.
• Organize and fill a photo archive.
• Photograph driver and team head shots in studio using strobe flash equipment.
• Brainstorm, research, pitch/present executable ideas for content.
• Assistance in productions.
• Capture random talking-head interviews (coach, drivers, etc.).
• Cut clips into consumable pieces.
• Overlay text, captions, graphics, etc. on videos.
• Video projects: plan, shoot, edit, etc.
• Work with and communicate with freelancers.
• Create content in coordination with freelancers (involves delegating project responsibilities, planning and communicating with freelancers).
• Help with various production, website, editing, and design tasks as needed.
QUALIFICATIONS:
• Bachelor’s degree (BA/BS) preferably in marketing, communication or journalism.
• Team player who strives to help the social team with photo, video, graphic design, brainstorming and formulating creative assets.
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts.
• Well versed in how to operate a DSLR camera.
• Well versed in Adobe Photoshop, Lightroom, and social media apps.
• Premiere, After Effects, CapCut, and Illustrator skills are a plus.
• Excellent writing and proof-reading skills, including superior attention to detail, a strong handle of grammar, punctuation and voice.
• Ability to multitask, prioritize and problem solve, and manage time effectively within a fast-paced environment.
• Ability to strive under pressure and in tight deadlines.
• Proactive thinker who brings creativity to the job every day.
• Willingness to work flexible hours, including nights and weekends when needed.
• Ability to take ideas from concept to execution.
• Excellent organization skills.
• Proven experience in collaborating with peers across departments to brainstorm, create and execute on-brand content.
PREFERRED QUALIFICATIONS:
• Mastery in photography and videography, both in shooting imagery and providing shot list direction.
• Ability to work with athletes to distribute content and grow their social media presence as an additional marketing touchpoint.
• Ability in providing a portfolio of photography and video projects completed.
THE SHORT & SWEET JOB DESCRIPTION:
• Role as team photographer, traveling around the country to +/- 30 NASCAR races every year to capture photos of our drivers and race teams.
• In-shop duties include taking photos of cars on shop floor, various happenings, drivers in studio, etc.
• Familiar with capturing and editing video. This can be as simple as shooting with an iPhone and editing in CapCut.
• Show your work…meaning preference will be given to applicants who share their portfolio with us. We don’t care if it’s a website, your personal socials, or via some other avenue. We just want to see what you can do!
• If you do not know Photoshop, Lightroom, your way around a DSLR camera, or the difference between f-stops and shutter speeds, then this job is not for you.
• You MUST be a team player. The social team functions as a creative group, where helping each other and communication are pillars of our success.
At Joe Gibbs Racing, you’ll be part of a team that values teamwork, precision, and passion for performance. We offer:
- Competitive salary and benefits package
- Health insurance and retirement plans
- Opportunities for career growth and development
- A dynamic, high-energy environment at the forefront of motorsports technology
How to Apply:
Please use the subject line Project Coordinator when submitting your resume and cover letter to [email protected].
