Social Media Manager
Joe Gibbs Racing is seeking a dynamic, organized, creative thinker to help grow the team’s presence and influence across the social media landscape, helping drive deeper, more meaningful connections with fans. This individual will be tasked with managing all the engaging photographical, video, graphical, written, and other content created by Joe Gibbs Racing’s social media team. Working under the Director of Digital/Social, this person will ideate, create, and oversee content for JGR, its drivers and occasionally its partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
(Other duties may be assigned).
• Build and maintain a social calendar.
• Craft thoughtful and compelling captions for social posts.
• Work closely with social media team to ensure projects are completed on time.
• Handle approval process of projects (by the organization and/or partners) prior to posting.
• Capture and create innovative, entertaining and original content to accompany original copy across multiple platforms through use of iPhone (DSLR camera experience a plus).
• Provide social coverage at events as needed (travel to +/- 50% of races).
• Capture/document weekly activities at shop and at-track, and have a vision for final output of consumable content.
• Brainstorm, research, pitch/present executable ideas for content.
• Be the creative lead in driver and partner productions.
• Capture random talking-head interviews (coach, drivers, etc.).
• Cut clips into consumable pieces.
• Overlay text, captions, graphics, etc. on videos.
• Video projects: plan, shoot, edit, etc.
• Build/maintain a freelancer database, and work directly with freelancers (involves delegating project responsibilities, planning and communicating).
• Help with various production, website, editing, and design tasks as needed.
QUALIFICATIONS:
• Bachelor’s degree (BA/BS) preferably in marketing, communication or journalism.
• Team player who strives to help the social team with media and asset management, graphic design, brainstorming and formulating creative assets.
• Expertise in social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts.
• Well versed in social media apps, basic video editing software, and social analytics tools.
• Excellent writing and proof-reading skills, including superior attention to detail, a strong handle of grammar, punctuation and voice.
• Outstanding at being able to multitask, prioritize and problem solve, and manage time effectively within a fast-paced environment.
• Ability to strive under pressure and in tight deadlines.
• Proactive thinker who brings creativity to the job every day.
• Willingness to work flexible hours, including nights and weekends when needed.
• Ability to take ideas from concept to execution.
• Excellent organization skills.
• Proven experience in collaborating with peers across departments to brainstorm, create and execute on-brand content.
PREFERRED QUALIFICATIONS:
• Experience with social media influencing, either personally or for a client.
• Ability to work with athletes to distribute content and grow their social media presence as an additional marketing touchpoint.
• Able to provide a portfolio of projects/social media posts completed.
THE SHORT & SWEET JOB DESCRIPTION:
• Role as social media manager, meaning that every piece of content captured by the social media team runs through you. It’s your responsibility to determine what content to post, when to post, that the content is approved by the organization, and how that content puts our sponsors/drivers/organization in the best light possible. Basically, you are the quarterback of all our great content.
• JGR posts A LOT of content, every day, across various platforms. Demands are high, but so is the fun that our team has together.
• While not necessary for this position, we do give major attention to anyone who is already a creator. Someone who runs their own social accounts as a business (i.e. influencer) or as a business for someone else (influencer/celebrity/athlete/business).
• Show your work…meaning preference will be given to applicants who share their portfolio with us. We don’t care if it’s a website, your personal socials, or via some other avenue. We just want to see what you can do!
• Day-to-day responsibilities include: ideating with team, scheduling posts, writing captions, working with various groups within the organization to gather content ideas, capture content on iPhone, handle light video editing, and work with the Director of Social/Digital Media on sponsor-focused social programs.
• Travel amount is negotiable. We think that travel is necessary to accurately tell stories and build relationships; however, the season is 38 weekends long. Being at the track is important, but there’s also so much happening at the office.
• You MUST be a team player. The social team functions as a creative group, where helping each other and communication are pillars of our success.
At Joe Gibbs Racing, you’ll be part of a team that values teamwork, precision, and passion for performance. We offer:
- Competitive salary and benefits package
- Health insurance and retirement plans
- Opportunities for career growth and development
- A dynamic, high-energy environment at the forefront of motorsports technology
How to Apply:
Please use the subject line Social Media Manager when submitting your resume and cover letter to [email protected].
